website traffic

Session Two : How to Track your Website Traffic?

website traffic

In our previous session, we had an overview of this blogging world. In today’s session, we would be discussing the next most important thing. Your Website Traffic. So let’s start and by the end of today’s session, you must be able to setup a system which would help/assist you in order to track your website traffic.

Importance of Assessing Website Traffic –

  • It helps you to know the realistic/actual ups and downs coming in your Website’s popularity and reach. 
  • Based on that much-generalized data you can take adequate measures to focus on specific areas to counter the problems that are causing fall in/low traffic to your blog.
  • Helps you to track your progress while your website takes every single step.

How to Track your Website Traffic?

Well, the best thing for this purpose is gifted to bloggers for free by Google itself. It is known as Google Analytics. This is just like your Gmail account which you can access online from your Desktop, Laptop, Tablet or even your Smartphone in order to track your website’s traffic.

How to setup Google Analytics?

Well, that has been explained in a very easy and simple stepwise method here – How to setup Google Analytics.

In case you face any problem in setting up your Google Analytics account then you can reach me with your queries.

Explanation of Google Analytics –

Once you are done with the Setup then you will see a window like this –

website traffic

Here is all the details/tools that you would require to check the website traffic. Below I have explained the Overview section contents. The Overview section would by default be opened under Audience when you will open your Google Analytics Account.

Contents of Overview Section under Audience head –

website traffic

Session – It shows the total number of sessions are made on your blog per day/week/month. The session could simply define as like when one user came to your blog and surfed multiple pages before exiting then all his time spent on your blog under that one single visit would be termed as a Session.

Users – This is as simple as it looks. Users are simply each individual visiting your blog. At times there would be New Visitors or Returning Visitors. These are as simple as their names.

Pageviews – This is one of the most important sections that every one of us being a blogger needs to pay attention to.  Page views are basically the total number of pages that are visited by the Users during their individual Sessions.

Pages/Session – This shows that on an average during each Session on your blog, such number of pages were visited.

Average Session Duration – This is yet another important thing.  This is the average of total time usually spent during 1 Session by a User/visitor on your blog. The more it is the more you could assess that your blog is liked by the visitors and then focus on writing similar content.

Bounce Rate – This is the nightmare of every blogger. It means the visitor did exit from your blog right from the page which he entered without interacting with the page/article. This happens when the visitor finds your article to be not useful/uninteresting/boring. The lesser it is, the happier you are.

New Sessions % – Well this is something that could be considered both good and bad. This means that the Sessions are done by New visitors to your blog. It could be considered good as you are getting more and more new people to visit your site. But it is useless if the Bounce Rate of your Website Traffic is too high (i.e. above 70%).  That would mean that you are able to attract new audience but not able to retain much of it. Which is a really bad sign?

End of today’s session

I feel that this much is enough for one session. Further, I’ll be explaining you people Google Analytics in great detail once you start getting a decent amount of website traffic. If you have any doubts or wish to discuss any of the points from today’s Session then feel free to ask me.